Dynamic Packaging is one of Primera Travel’s major focus areas in 2018. Dynamic Packaging will create new opportunities and should complement the overseas routes and the charter operations.
The trend is clear – consumers travel frequently to an array of destinations. Armed with this information, Primera Travel will now focus on Dynamic Packaging, which will create new opportunities to explore more holiday destinations and increased travel flexibility – both for when you want to travel and for how long.
This approach is designed to take Primera Travel into becoming a full-service agency for the benefit of their customers. In the foreseeable future, they will include more cities to their destination portfolio.
“Our market research validates our investment in the current trend, where consumers travel widely on chartered holidays, city breaks and short getaways during the year. By using Dynamic Packaging we will expand the holiday options and will get us closer to out goal of always being our customers’ first choice of travel agency when planning their holidays”, says CEO Peder Hornshøj.